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Australia’s first Ambassador for Ageing: Noeline Brown – a voice for older Australians

Minister for Ageing Justine Elliot has announced the appointment of actor, Noeline Brown, as the Ambassador for Ageing, to promote positive ageing.

Noeline Brown is a well respected media personality, an active community member and an Australia Day Ambassador.

The Federal Government created the Ambassador for Ageing to ensure that older Australians have a strong voice, a direct link into Government and a person to promote positive and active ageing.

The Ambassador for Ageing will be involved in a range of activities and events that promote positive and active ageing within the community as well as being a spokesperson for older Australians.

Ms Brown turns 70 this October and already speaks on the subject of healthy ageing to clubs and volunteer groups around the nation.

She will be involved in a range of activities and events that promote positive and active ageing within the community as well as being a spokesperson for older Australians.

The Ambassador will undertake a range of functions and responsibilities including: promoting internationally recognised principles of positive and active ageing;  promoting healthy and active ageing messages within the community;  leading promotional activities to ensure our communities value and respect older people; being spokesperson for respecting and recognising the continuing contribution made by older people to our nation; explaining Government programs and initiatives to the public including assisting older people to be aware of programs and how to access them;  encouraging older people to plan for the future;  representing the Australian Government at conferences, meetings and media engagements; and attending meetings with key Commonwealth, state and local government stakeholders on positive ageing issues.  

The Ambassador for Ageing is an election commitment made on August 22, 2007.  While it was submitted for costing under the Charter of Budget Honesty during the election, the position will now be funded within existing resources. The Ambassador for Ageing will be supported within the Department of Health and Ageing’s Office for an Ageing Australia.

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